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Question 1.1: Strategic Positioning Analysis (25-30 marks)
Challenge Area: Intense Competition (Fresheey 35% market share vs MC 24%)
Format: Report to the Board
Requirement: "Evaluate Menu-Craft's competitive position against Fresheey using Porter's Five Forces and recommend THREE strategic initiatives to improve market share. Your recommendations should consider MC's focus on local sourcing and quality positioning."
Professional Skills:
- Analysis (industry forces)
- Commercial Acumen (practical initiatives)
- Evaluation (competitive assessment)
Time Allocation: 67.5 minutes (including 7-8 minutes planning)