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Question 4.3: Vertical Integration Decision (15-20 marks)
Challenge Area: Supply Chain Complexity (600+ suppliers, fresh ingredients)
Format: Briefing Note to CEO
Requirement: "Analyze the strategic implications of MC acquiring key suppliers or establishing its own farms. Consider Mendelow's stakeholder matrix in your assessment of how different stakeholders would react."
Professional Skills:
- Evaluation (make vs buy)
- Analysis (stakeholder impact)
- Skepticism (challenging assumptions)
Time Allocation: 33.75-45 minutes (including 3-5 minutes planning)