Question 3.1: Food Safety Crisis Management (25-30 marks)

Challenge Area: Regulatory & Food Safety Risks (AFSA inspections every 6 months)

Format: Crisis Response Plan

Requirement: "A contamination incident has been reported in competitor Ayemeals. Develop a proactive crisis management plan for MC including stakeholder communication strategy, operational protocols, and reputation management tactics using the COSO framework."

Professional Skills:

• Analysis (risk assessment)
• Communication (stakeholder messaging)
• Skepticism (identifying vulnerabilities)

Time Allocation: 67.5 minutes (including 7-8 minutes planning)

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