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Question 2.2: Subscription Model Innovation (20-25 marks)
Challenge Area: Customer Retention Challenges (<25% subscriptions lasting >6 months)
Format: Report to Board
Requirement: "Evaluate alternative subscription models that could improve retention, including flexible pause options, loyalty rewards, and partnership programs. Use the TARA framework to assess implementation risks and recommend a phased approach."
Professional Skills:
- Evaluation (model comparison)
- Analysis (risk assessment)
- Commercial Acumen (implementation feasibility)
Time Allocation: 45-56.25 minutes (including 5-7 minutes planning)