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Question 2B: Sustainable Packaging Redesign (20 marks)
Risk Area: Packaging Failure
Format: Project Proposal
Requirement: "Assess strategic options for packaging redesign that maintains both food safety and 100% recyclability claims. Evaluate trade-offs between cost, sustainability, and performance. Consider impact on MC's premium positioning and <1% waste target."
Professional Skills:
- Evaluation (option assessment)
- Commercial Acumen (investment analysis)
- Analysis (sustainability metrics)
Time Allocation: 45 minutes (including 5 minutes planning)