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Question 5.3: Data Analytics Monetization (15-20 marks)

Challenge Area: Digital Transformation & Data Security

Format: Strategic Proposal

Requirement: "Evaluate opportunities to monetize MC's customer data through partnerships or new services while maintaining ethical standards and privacy compliance. Consider the cultural web implications of becoming a 'data-driven' organization."

Professional Skills:

  • Evaluation (opportunity assessment)
  • Commercial Acumen (revenue potential)
  • Skepticism (ethical considerations)

Time Allocation: 33.75-45 minutes (including 3-5 minutes planning)


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