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Question 2.1: Customer Retention Strategy (25-30 marks)
Challenge Area: Customer Retention Challenges (<25% subscriptions lasting >6 months)
Format: Presentation Slides with Notes
Requirement: "Using data analytics insights from customer feedback, propose a comprehensive customer retention program. Your presentation should include analysis of churn drivers, targeted retention initiatives for each customer segment, and projected impact on the current 11.7 orders per customer per year."
Professional Skills:
- Analysis (data interpretation)
- Commercial Acumen (ROI of retention)
- Communication (visual presentation)
Time Allocation: 67.5 minutes (including 7-8 minutes planning)