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Question 7.3: Sustainable Packaging Innovation (15-20 marks)
Challenge Area: Sustainability & ESG Pressures
Format: Project Initiation Document
Requirement: "MC's packaging supplier has developed edible packaging technology. Assess the strategic implications of early adoption, considering customer acceptance, costs, and brand positioning."
Professional Skills:
- Skepticism (technology readiness)
- Evaluation (risk-return)
- Commercial Acumen (first-mover advantage)
Time Allocation: 33.75-45 minutes (including 3-5 minutes planning)