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Question 1A: Crisis Communication Strategy (25 marks)
Risk Area: Food Contamination Incident (Viral/Bacterial)
Format: Crisis Communication Plan
Requirement: "Following detection of listeria in 2,000 meal kits already delivered, develop a comprehensive stakeholder communication strategy. Include immediate actions, key messages for each stakeholder group using Mendelow's matrix, and reputation recovery tactics. Consider AFSA reporting requirements and potential legal implications."
Professional Skills:
- Communication (crisis messaging)
- Analysis (stakeholder mapping)
- Scepticism (information verification)
Time Allocation: 56 minutes (including 6 minutes planning)