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Question 7.1: Integrated Reporting Implementation (25-30 marks)
Challenge Area: Sustainability & ESG Pressures
Format: Implementation Roadmap
Requirement: "Design an Integrated Reporting framework for MC covering the six capitals. Explain how this would enhance stakeholder trust and support MC's premium positioning versus Fresheey's cost leadership."
Professional Skills:
- Analysis (capital identification)
- Communication (stakeholder focus)
- Commercial Acumen (competitive advantage)
Time Allocation: 67.5 minutes (including 7-8 minutes planning)